It’s at the centre of us feeling like we belong to something, be it a community, relationship, friendship company or project. That if we can co-create something together we feel more ownership and connection to it.
It’s what’s required in order for us to solve huge macro and nuanced micro problems. That one smart individual working in isolation unlikely to create the same impact as two or more smart individuals co-creating.
Finally, it’s at the root of our biology because, babies.
So, a question to noodle on is: how might you bring more co-creation into your work and life?